Get to Know These Time-Tested Laws of UX to Optimize Your SaaS.

Nick Kampouris
5 min readSep 13, 2024
Photo by Austin Distel on Unsplash

As a scrappy founder, you likely wear many hats.

You juggle roles such as CFO, product manager, marketer, and even customer support agent. Because of this, design can often take a backseat to more pressing concerns like securing funding or handling customer inquiries.

The fact remains, poor UX inevitably affects your product’s success. After all, each of these aforementioned moving parts requires a deep understanding of your users’ needs.

Balancing these demands while prioritizing user-friendly design is crucial for long-term growth. In today’s SaaS landscape, users expect seamless, intuitive, and aesthetically pleasing experiences.

As a seasoned designer I’m here to let you in on a few frameworks to help you create a more intuitive and engaging product.

By understanding and applying these principles of design, even bootstrapped founders can drastically improve their SaaS products without a massive budget.

What Are UX Laws?

The “laws of UX” are proven concepts rooted in psychology, usability, and design theory that guide how users interact with digital products. These laws help predict how users behave and provide frameworks for creating easy to navigate, engaging, and…

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Nick Kampouris

Nick is a designer & men's work facilitator. He loves all things self-development, family, lifestyle and food. Say hi@bdmny.com